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Term Search Research 2005

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  1. Key Themes in Online Travel

    You'll find that creating measurable social campaigns provide more long term value and cost savings when you consider these elements: exposure/PR, retention, and revenue. Cassanda Jeyaram, social marketing manager for InterContinental Hotels, gave...

  2. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    In 2008, Sara was elected to the Search Engine Marketing Professionals Organization (SEMPO) board of directors for a third term where she co-chairs the Marketing Committee. Member benefits include research, SEMPO Institute and event discounts, job...

  3. Stop Press: Google News Edges Past Yahoo News in UK

    So, can small variations in the UK news search engine market produce large variations in the long term behavior of the worldwide search engine market? And Robin Goad, the director of research for Hitwise UK, will be speaking at Search Engine...

  4. New Search Patent Filings: August 28, 2006 - Identifying Web Spam and Adult Images

    In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The rank value generated by the bidding process determines where the...

  5. New Search Patent Applications: June 19, 2006 - Autolinking, and Better Advertising through Deletion Predictions

    If the deletion probability scores are significantly different, the deletion probability score can be used to return targeted ads related to the more relevant term or terms along with the search results.