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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. So, this will also require some research and education. Just within Google's service offerings you have a few distribution channels...

  2. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term.

  3. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    A branded term for the domain Flowers.com owned by FTD had 72 advertisers in Q1 2014. Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24...

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Unfortunately, tempting as it may sound, there are just no SEO shortcuts that work long-term. Long-term SEO success is – and has always been – all about providing value. Our industry has truly grown up; there are more effective and sustainable ways...

  5. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Keyword research is still the same exercise in human behavior modeling and...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. Attribution modeling has become a fix-all term over the last few...