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  1. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term.

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    A branded term for the domain Flowers.com owned by FTD had 72 advertisers in Q1 2014. Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24...

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Unfortunately, tempting as it may sound, there are just no SEO shortcuts that work long-term. Long-term SEO success is – and has always been – all about providing value. Our industry has truly grown up; there are more effective and sustainable ways...

  4. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Keyword research is still the same exercise in human behavior modeling and...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. Attribution modeling has become a fix-all term over the last few...

  6. Bing Denies Censoring Search Results, Blames 'Glitch'

    For example, for the search term "达赖喇嘛" (Dalai Lama), GreatFire found that results displayed on Bing's Chinese and international sites were heavily censored, with no notice of the censorship on either the U.S.or international search results.

  7. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Showing Twitter search statistics for the term [run], Daisley showed how Nike takes advantage of that data. Specifically:  percent of them research on Twitter.percent use store locators.percent actually purchase.percent of Twitter mobile users say...

  8. How Vine Has Changed the Video Landscape in Just 12 Months

    A Super PAC runs a last-minute attack ad just before the mid-term elections? Unruly research has found time and time again that the brands who win at massive tent pole events are those who tease the crowds in the run-up to the big event.