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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. The professor only lists (links) to the other papers most relevant to and most important to to their paper.

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Their representatives spoke on panels, attended expert roundtables, and drove research for white papers. Chatting and coffee talk led to stronger relationships and long-term business. Over coffee and lunch, attendees led with a simple question: “So...

  3. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...

  4. Why an Optimized Content Strategy is Crucial for Social & Search

    White papers The Optimized Content Marketing Strategy Approach: For long-term success with your SEO and social media strategies, build out your backlinks by producing and distributing relevant fresh content such as optimized press releases and blog...

  5. The Digital Path to Social Media Success

    Education: Survey data, presentations, infographics, video scribes, FAQs, white papers, how-to’s. Long-Term: This addresses intentionality and shelf life: Short-Term vs. Again, there is natural overlap – but whether your company is seeking to...

  6. 4 Key Recommendations for B2B SEO in Industrial Markets

    White papers and research studies. A key recommendation in the white paper is in the preparation for both short-term and long-term market opportunity. As optimism over the economy increases across B2B organizations and industries, search engine...

  7. Is John McCain or Barack Obama Winning the YouTube Vote?

    Those who read a print newspaper during the week were fairly evenly divided between the two candidates, but among those who read the same papers online, Obama had the edge. Searching on the term “John Kerry,” several stories from “second-tier...

  8. Newspapers Bleed Red Ink: Death by Internet

    For newspapers, 2008 is shaping up as their worst year on record, with a double-digit drop in advertising revenue raising serious questions about the survival of some papers and the solvency of their parent companies.