P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". Although content marketing is a term now so ubiquitous SEO professionals are...
White papers Creating a long-term social calendar will allow for planning that integrates with your overarching marketing and communications plan. You may have aches and pains, a fever, sore throat .the list of symptoms goes on and on.
Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. The professor only lists (links) to the other papers most relevant to and most important to to their paper.
Their representatives spoke on panels, attended expert roundtables, and drove research for white papers. Chatting and coffee talk led to stronger relationships and long-term business. Over coffee and lunch, attendees led with a simple question: “So...
Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...
Create videos, white papers, eBooks and online presentations. Put another way: If you have a high organic listing for a particular search term, your paid ad for that same term is going to get a much higher CTR than if you didn’t.
Partner with related, established but non-competitive companies to co-sponsor webinars, white papers, etc. Reward your long-term customers with loyalty discounts (word of mouth marketing, brand advocates).
White papers The Optimized Content Marketing Strategy Approach: For long-term success with your SEO and social media strategies, build out your backlinks by producing and distributing relevant fresh content such as optimized press releases and blog...
Over the past few months I've been revisiting some of the papers I've written during the course of my time in search marketing. I always thought that "search engine optimization" was a silly term anyway.
Education: Survey data, presentations, infographics, video scribes, FAQs, white papers, how-to’s. Long-Term: This addresses intentionality and shelf life: Short-Term vs. Again, there is natural overlap – but whether your company is seeking to...
White papers and research studies. A key recommendation in the white paper is in the preparation for both short-term and long-term market opportunity. As optimism over the economy increases across B2B organizations and industries, search engine...
Reports and white papers You're aiming to have as much relevant content as possible in order to increase the likelihood that some portion of text on your site will be a good match for a long tail term that a user has entered.
That's why articles in local papers, local directories and review sites can be effective. While most verticals should be on your long-term to-do list, local is a solid area to start. So let's assume you've mastered the basics of link building.
TechCrunch can't claim the story needed to be given such a detailed and commented presentation a la the Pentagon Papers (where national secrets were published during the Vietnam War to disclose government errors and problems).
Those who read a print newspaper during the week were fairly evenly divided between the two candidates, but among those who read the same papers online, Obama had the edge. Searching on the term “John Kerry,” several stories from “second-tier...
For newspapers, 2008 is shaping up as their worst year on record, with a double-digit drop in advertising revenue raising serious questions about the survival of some papers and the solvency of their parent companies.
He has written multiple books and white papers on the subject, and is a long-standing ClickZ columnist. Of course, we use the term analytics for these tools. Or here. As I've said on a number of occasions, never have search and analytics been so...
Is a person who reads one of your white papers more likely to buy something from you if he came from a banner ad or a search query? If you're capturing e-mail addresses, is the address from one search term more valuable than another?
The prostitution ring, identified in court papers as the Emperors Club VIP, arranged connections between wealthy men and more than 50 prostitutes in New York, Washington, D.C. The court papers state, "According to records obtained from Time Warner...
Perhaps he or she can point you to case studies or white papers that outline some of the tactics used to help clients achieve results. They will know what helps in the short term and what can help deliver long-lasting positions in the SERPS.
