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  1. Your Guide to Structured Snippets for SEO

    It also shows us a peek at Google’s long-term strategy: building an artificial means of understanding abstract, unorganized information and presenting it in an organized, meaningful, and concise way. Google is known for its commitment to...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Try to stay focused on your mission statement and long term goals to limit extreme emotional highs and lows I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. Scour your search queries for keywords that you don’t want to attract and turn them into negatives.

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...