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  1. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Knowing multiple pages are ranking for the same term is third base. Adams said it starts with the knowledge that the home page ranks No.for the term "barrie condos. Just because you're ranking No.for a term, doesn't mean it's the right term to...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    What do you want to be known for long term? Content is the short-term gain, but the relationships are where the gold is. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. All organizations need a blog for short- and long...

  5. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO...

  6. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Thought leadership" is a term that's used and abused to describe many things. Depending on what moves you, this is a powerful opportunity to really evaluate what your brand is and how thought leadership can serve your bigger goals over the long term.

  7. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    For brands, the value in content generation is in the long term – searches over months and years building up to be a large portion of your overall inbound traffic. The best content for driving long-term value is content that satisfies real needs...