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  1. Mobile Advertising Measurement: Winning the Long Game

    Acquiring quality users is one of the biggest objectives of long-term campaigns. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term. When was the last time you used a single-word search term to find what you were looking for?

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Another term that's been gaining search interest year-over-year is "back to school sales [year]". Search interest in the term "school supplies" also peaks the first week in August, the report said. School may have just got out for some, but that...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    We decided that nuking risky content now would help them win long-term. Band-aids do not yield long-term Panda recoveries. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    His initial search term was "Mercedes," quickly followed by "Mercedes-Benz," "Mercedes Benz M-class," "Mercedes Benz M-class used" and finally "2012 Mercedes Benz M-class used". As an example, take an advertiser who received a CTR of 1.0 percent on...

  6. SEO vs. SEM Timelines: A Medical Analogy

    SEO is a long-term tactic that requires a solid foundation and consistency over time. A good doctor will understand that you have immediate needs and care about your long-term health. Most business owners don't understand how SEO works and, quite...

  7. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    A branded term for the domain Flowers.com owned by FTD had 72 advertisers in Q1 2014. Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24...