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  1. Former Google Employees Launch Adult Entertainment Search Engine

    According to research, the search term "porn" has had a rate of interest that has not dipped below 80 percent since 2010. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery.

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Any search term that matches to your site will show...

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    If your brand terms show up well in the organic results, bidding on your brand term can provide the "1-2" effect. Target, for example, does not bid on its brand term - because it doesn't need to. The practice of bidding on your own brand terms is a...

  7. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Long Tail generally refers to those with four or more keywords in the search...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link target. But rather than looking at the link targets, learn what has...

  9. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with...