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  1. How to Optimize Your Content Strategy With Social Listening

    In the case of yoga, various other terms are mentioned frequently alongside the term yoga. Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. You would have no idea whether you were reaching...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts.

  4. SEO Website Audits: Everything You Need to Know Part II

    The term website SEO audit is a very general one that means anything that the auditor wants it to mean. In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Tools like this can be used for short-term justifications for budget, says Adams. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content...

  6. Mobile Advertising Measurement: Winning the Long Game

    Acquiring quality users is one of the biggest objectives of long-term campaigns. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...

  7. Forget Big Content – Small Content Is Critical to Search Success

    Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term. When was the last time you used a single-word search term to find what you were looking for?

  8. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Another term that's been gaining search interest year-over-year is "back to school sales [year]". Search interest in the term "school supplies" also peaks the first week in August, the report said. School may have just got out for some, but that...

  9. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    We decided that nuking risky content now would help them win long-term. Band-aids do not yield long-term Panda recoveries. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to...