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  1. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Disney characters still reign supreme when it comes to Halloween costumes for children and...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my opinion, Band-Aids are not a long-term Panda recovery plan. Panda is about long-term quality changes to your site. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  3. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. The search-marketing environment that we live, communicate...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  5. Former Google Employees Launch Adult Entertainment Search Engine

    According to research, the search term "porn" has had a rate of interest that has not dipped below 80 percent since 2010. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery.

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  9. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Any search term that matches to your site will show...

  10. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    If your brand terms show up well in the organic results, bidding on your brand term can provide the "1-2" effect. Target, for example, does not bid on its brand term - because it doesn't need to. The practice of bidding on your own brand terms is a...