Google acquired a company called Teracent whose technology: creates display ads entirely customized to the specific consumer and site. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the...
According to a Google source, some in the company's core search monetization business are reluctant to allow their data to inform and enrich its display businesses (Teracent, Invite Media, Google Ad Exchange, and Google Display Network, to name a...
Other major purchases have included the $750 million buyout of AdMob, the buyout of Teracent for an undisclosed amount, and the buyout of Invite Media for $81 million in 2009. Google is continuing its investments in the display advertising arena...
One uses Google Goggles, YouTube and Teracent technology to let users take a picture with their smartphone to conduct Google searches. Another new video ad format leverages Google's Teracent technology, which was acquired in 2009.
Teracent The spending spree continues. Picnik is a cloud-based photo editing tool. Upload your photos and edit them without needing any software on your computer. While Google has no immediate plans to make changes to Picnik, but it's easy to see...
Google is also in the process of buying display advertising optimization company Teracent, which will also help increase appropriate ad displays. Google announced the launch of extensive changes to their ad formats last week.
Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.
has struck partnerships with Teracent and Tumri to make the program available to PC and mobile advertisers. Despite data that shows how search and display provide a higher ROI than either method alone, online marketers still sometimes have a hard...
