For example, a search for tennis shoes would currently trigger the exact match keyword [tennis shoes]. After this change, tennis shoe, tenis shoes or tenis shoe may also trigger that keyword. The following will not change: there will be no word...
That’s like playing your first tennismatch at the French Open. Reading about marketing is like reading a book on tennis. Studying your market is like taking a tennis lesson. Using AdWords is like joining a local tennis league.
Let's consider another footwear example: You bid on "Nike tennis shoes" using broad match. A search engine might decide that a consumer who searches for [Reebok tennis shoes” is "similar enough" and serve your ad.
Yahoo defeats Google.in tennis, News.com Search marketers will need to explore data on traffic and usage patterns distinct to mobile to best match their local merchant clients' advertising needs. As such, now's an excellent time for search...
So this would be bad:
shoes, shoes, shoes, Shoes, SHOES
while this would be good:
running shoes, tennis shoes, sneakers, basketball shoes, sports footwear Both feature RealNames links as prominently at AltaVista, if not more so, but they will only...