This, according to findings in the 2013 Mobile Path-to-Purchase study by Telmetrics and xAd. Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online search. Mobile is movin’ on up as a preferred device for...
The recent xAd-Telmetrics UK Mobile Path-to-Purchase research study – a complement to the annual U.S.study – noted relevant findings in comparing both countries’ results. While marketers continue to covet U.S.mobile users for their wallet share...
Combined with a 51 percent conversion rate among mobile auto searchers per the recent xAd-Telmetrics Mobile Path to Purchase Study (disclosure: I'm President of Telmetrics), this is an encouraging trend.
According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase the same day of their research. Telmetrics and xAd say the disparate app use has to do with consumers' disinterest in...
More than 30 percent of smartphone users are looking to convert with a Restaurant immediately, and user intent to convert doubles within an hour (according to the xAd/Telmetrics Mobile Path to Purchase Study).
The xAd-Telmetrics Mobile Path to Purchase Study, conducted by Nielsen, found that local mobile searchers are converting at dramatic rates – more than 60 percent of those surveyed say they ultimately make a purchase.
A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. Calls are a key activity along the mobile path to purchase and the study confirms that mobile marketers...
More than 50 percent of calls placed to local search ads through Telmetrics’ call measurement network are from mobile phones. Well, kind of. Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or...
Yelp Integrates Telmetrics Call Tracking Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in using Ad extensions.
Now Yelp has joined the party and has selected Telmetrics as it's call measurement provider. Yelp has over 16 million reviews and receives more than 45 million visitors a month will use Telmetrics' call metrics to track the volume of phone calls...
Telmetrics, the provider of advertising call measurement solutions, said it won a contract from Meineke Car Care Centers to track consumer calls generated by national and local direct response ad campaigns.
Telmetrics Marketers don’t always agree on whether online activity trumps offline or vice versa. To unravel at least part of the conundrum, my firm commissioned comScore networks to study local search and the impact of offline activity on consumer...
