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Telmetrics

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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  2. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    The recent xAd-Telmetrics UK Mobile Path-to-Purchase research study – a complement to the annual U.S.study – noted relevant findings in comparing both countries’ results. While marketers continue to covet U.S.mobile users for their wallet share...

  3. Why Effectively Measuring Lead Performance in Mobile is Essential

    More than 30 percent of smartphone users are looking to convert with a Restaurant immediately, and user intent to convert doubles within an hour (according to the xAd/Telmetrics Mobile Path to Purchase Study).

  4. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. Calls are a key activity along the mobile path to purchase and the study confirms that mobile marketers...

  5. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    More than 50 percent of calls placed to local search ads through Telmetrics’ call measurement network are from mobile phones. Well, kind of. Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or...

  6. Real World Trumps Online in Local Search

    Telmetrics Marketers don’t always agree on whether online activity trumps offline or vice versa. To unravel at least part of the conundrum, my firm commissioned comScore networks to study local search and the impact of offline activity on consumer...