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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Similarly, I bet you can recognize your favorite television show by the first note of its opening jingle. For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on YouTube as they deliver content that's out of...

  3. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    What's amazing about this show isn't the fact that it is the longest running television drama in history, nor is it the fact that it started as a 15-minute radio show. Seventy-two years. That's how long the popular daytime soap opera, "Guiding...

  4. Microsoft Opens Online Scroogled Merchandise Store

    The campaign has been both web-based and on television, but they have now stepped it up even further by releasing a line of Scroogled branded items such as T-shirts and mugs. The Scroogled campaign began a year ago, and earlier this year Microsoft...