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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on YouTube as they deliver content that's out of...

  2. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    What's amazing about this show isn't the fact that it is the longest running television drama in history, nor is it the fact that it started as a 15-minute radio show. Seventy-two years. That's how long the popular daytime soap opera, "Guiding...

  3. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    This single statement simultaneously acknowledged the clear success in beating our past numbers, and ultimate failure in demonstrating our performance against other relevant television networks. Dig deeper for content insights: Although the tools...