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Television Programming

  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Not only are we watching more television than ever before, we’re interacting with programming on the “second screen” in ways that enrich storylines and bring us together to virtually co-view. The modern era of television is a new media that’s more...

  3. YouTube Does More Than Round Up the Usual Suspects With New Channels

    As Kyncl said in his post on the YouTube Blog, “Cable television expanded our viewing possibilities from just a handful of channels to hundreds, and brought us some of the most defining media experiences of the last few decades -- think MTV, ESPN...