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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  3. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  4. 5 Ways to Improve Social Engagement in Mobile Apps

    The notion of getting social seems as nonsensical as a radio program asking “how do we become more television? My friend and I recently started a passion project: creating a completely legal way for Facebook friends to play poker on a mobile phone.

  5. What 'Doctor Who' Can Teach Search Marketers

    On November 23, 1963, a day after the assassination of President Kennedy, a family television show aired its first episode on the BBC. Doctor Who" was a program about a strange, crotchety old man and his granddaughter, who accidentally kidnapped a...

  6. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The Richard Petty Driving Experience’s channel on YouTube was already loaded with great content from television news coverage, ESPN footage and reality shows. One of the biggest advantages of the TrueView program, and one that is too often lost in...

  7. Killer Technology: Gutenberg to Zuckerberg and Beyond

    In relative terms, the first television broadcast was demonstrated not long after radio in 1929 and was thought to be the killer to radio and newspaper. And those old-school content delivery technologies like books, newspaper, radio, television...

  8. Who Leaked YouTube's Talks With Next New Networks to The New York Times?

    According to the Times, Next New Networks was founded in 2007 to create original Web television shows, and has had success with series like "Barely Political" and "Indy Mogul. A year ago, Next New Networks broadened its focus to also play a role...