Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Because there’s a wide range of benefits, social media can’t be a siloed program.
Even now we are running programs that tie consumer profile data into household-targeted television commercials. Mapping this kind of data to existing customers empowers marketers to act on multiple opportunities – from advertising to loyalty...
The notion of getting social seems as nonsensical as a radio program asking “how do we become more television? My friend and I recently started a passion project: creating a completely legal way for Facebook friends to play poker on a mobile phone.
Programs were a short list including direct mail, events, print ads, and if the budget was present, some “above-the-line” marketing campaigns like radio and television. In this environment, agencies can provide expertise for specific channels or...
On November 23, 1963, a day after the assassination of President Kennedy, a family television show aired its first episode on the BBC. Doctor Who" was a program about a strange, crotchety old man and his granddaughter, who accidentally kidnapped a...
The Richard Petty Driving Experience’s channel on YouTube was already loaded with great content from television news coverage, ESPN footage and reality shows. One of the biggest advantages of the TrueView program, and one that is too often lost in...
The technology behind IntoNow is called SoundPrint, and it uses between 4-12 seconds of a show’s audio to make a match against hundreds of shows show across 130 channels of live television, as well as 266 years of video in its index.
Today there’s increasingly just video, and it’s available everywhere: on a phone, a tablet, a laptop or a television screen, in your office, on your couch, in a cab. YouTube Promoted Videos Program Tops 1 Billion Views
Recorded 33 years ago, the song was the first Queen single released on cassette tape and in 2005 was voted "The Greatest Driving Song Ever" by viewers of the BBC television program "Top Gear," Wikipedia stated.
In relative terms, the first television broadcast was demonstrated not long after radio in 1929 and was thought to be the killer to radio and newspaper. And those old-school content delivery technologies like books, newspaper, radio, television...
Better known as Amber Mac, the Canadian television and netcasting personality will be sharing social media tips and tactics on Monday, June 13, which is Day 1 of the event. The SES Toronto conference program runs all day Monday and Tuesday, June 13...
FourSquare is getting some free television advertising - the History channel is pushing social platforms - their ads ask people to follow them on Twitter, Facebook and FourSquare. FourSquare leads the ad and the channel announces its commitment to...
For example, if a television network is put on notice that it is airing an infringing advertisement and fails to stop airing it, the network can be deemed a contributory infringer. What would be the proper way of pursuing a trademark infringement...
According to the Times, Next New Networks was founded in 2007 to create original Web television shows, and has had success with series like "Barely Political" and "Indy Mogul. A year ago, Next New Networks broadened its focus to also play a role...
While there will surely be a race to be the top online video site and we'll continue to see display ad networks buying up as much video inventory as they can now (in order to stay relevant to their customers in the future), it's actually the long...
Think about television, and even the Internet itself -- content is delivered to you with little effort on your part. Fortunately, for everyone who hated viewer 2 there are alternatives in various forms -- either going back to viewer 1.23 (which is...
Other targeting options are demographics, application preferences, music passions, and movie and television genre interests. So unless you're out there trying to promote $0.99 app downloads, for which Apple seems to have a "special" program in...
Though not as focused as search in most cases, examples of contextual marketplaces include: second television commercial placements between sports and weather segments on the local news. Print placements in newspapers, magazines, leaflets, ballet...
Rentrak, the provider of transactional media measurement and analytical services to the entertainment and media industries, said it won a contract from Gray Television Networks for tracking the performances of its local ABC and CBS stations in...
WPP Digital has acquired a stake in Ace Metrix, a provider of real time television advertising analytics, in a move to provide marketers with fast access to in-market television advertising performance metrics and insights.
