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  1. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  2. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    Today there’s increasingly just video, and it’s available everywhere: on a phone, a tablet, a laptop or a television screen, in your office, on your couch, in a cab. This includes channels created by well-known personalities and content producers...

  3. SearchDay | Obama is Winning the Internet War

    FCC Chairman Kevin Martin in Favor of Freeing Up White Space TV Spectrum Posted by Nathania Johnson Oct 16, 2008 FCC Chairman Kevin Martin is in favor of freeing up the "white spaces" in the tv spectrum between television stations.

  4. Press Releases and Search Engine Optimization

    Press releases, in the traditional sense, were meant to reach out to journalists with the hope that a publication would pick it up, call someone within your company for comment, and gain a presence within the traditional media community...