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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. For high engagement, Lisa can tap into influencers such as teen...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. Moving into 2014, this race to create new social media networks and advertising platforms to support them will create an...

  3. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    This single statement simultaneously acknowledged the clear success in beating our past numbers, and ultimate failure in demonstrating our performance against other relevant television networks. You can obtain insights across an industry to...

  4. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. Not only are we watching more television than ever before, we’re...