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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. One even suggested a brainstorming session the next day on Google...

  2. New MPAA Report Blames Google, Search Engines for Piracy

    The television and movie community is working every day to develop new and innovative ways to watch content online, and as the Internet's gatekeepers, search engines share a responsibility to play a constructive role in not directing audiences to...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  4. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    SEW: How does the convergence of television with the web, social media, and mobile change our behaviors and shake up our long standing beliefs about TV? This means planning television and digital together to tell stories across devices and engage...

  6. Gangnam Style, Royal Wedding, Olympics Top Google UK 2012 Searches

    His peer in the cycling, Victoria Pendleton won the most searched for reality television personality for her part in "Celebrity Come Dancing". Google has released its overview of what people in the UK concerned themselves with during the past year...