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Television Commercials

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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Beauty brands are underinvesting in YouTube's popular long-format beauty tutorials and seasonal events, and are overinvesting...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. She and her colleagues Jennifer Kalkman, Director of...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV commercials giving producers and marketers instant feedback about their content.

  4. 7 Video Tips for Crowdfunding Campaign Magnetism and Results

    People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video.

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) Social, along with digital display, traditional print, in-store, television, and radio (and more) is a piece of the puzzle – not...

  6. Google, Bing Launch TV Commercials For Holidays

    Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Where Google more typically aims to tell a story through...

  7. YouTube Does More Than Round Up the Usual Suspects With New Channels

    The trick will be convincing more marketers that narrowcasting your video ads to a smaller audience of qualified prospects who are leaning forward is smarter than broadcasting your TV commercials to a larger group of couch potatoes who only get up...

  8. Google Gumby Logo Honors Art Clokey's 90th Birthday

    Clokey also brought his creativity to marketing, with an early 1950s stop motion commercial for Andersen’s Pea Soup and slapstick/stop motion commercials for Coca-Cola and Budweiser. Whatever your generation, you may remember Gumby; Clokey brought...

  9. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Davis came of age watching the television shows (and commercials) of the early 1960s. I consume YouTube case studies the way other people consume Lay’s potato chips (“betcha can’t eat just one”). And I’ve just devoured the “Ask the Ceiling Tile Guy...