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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    It’s akin to television or radio. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    A television mentality doesn't work on YouTube. Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on...

  3. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    The video in question was removed from the law firm's YouTube channel, but remains live on Definitive Television's channel, where it has over a quarter of a million views. Not so, says Jim DeBerry, executive with video production company Definitive...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  5. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    This single statement simultaneously acknowledged the clear success in beating our past numbers, and ultimate failure in demonstrating our performance against other relevant television networks. I'll never forget a meeting I had several years ago...