SpotRunner CEO Nick Grouf said of the funding, "These strategic investments serve as a strong validation of SpotRunner's technology-driven advertising model, as well as the results we have generated for advertisers and media owners.
SpotRunner is an internet-based television ad agency headquartered in Los Angeles. Today SpotRunner announced its acquisition of Weblistic, a provider of local online advertising, in an all-stock transition.
SpotRunner Dives Deeper into LocalYesterday, local video ad and distribution provider SpotRunner announced a deal with Lexis Nexus Martindale Hubbel. Cable TV and Local SearchCable television providers are testing the waters of on-demand programming.
But the growing adoption and exposure of local video advertising thanks to, TurnHere, SpotRunner and others, should increase demand among small business advertisers for video. As Cable television providers test the waters of on-demand programming...
It includes services such as TurnHere, SpotRunner, and Spotzer, which have arisen to meet the local business demand for video advertising. Compared to sitting on a couch watching television, online viewers are more likely to be at their desks in...
Cable television is one possibility that is being pushed by SpotRunner, although Grouf believes that the next step will be to move from the neighborhood targeting possible with cable, to the IP targeting possible with IPTV.
Bring in companies like SpotRunner that further put video advertising withing the grasp of small business advertisers, and this starts to get interesting. Interestingly, newspapers beat out local television station websites for video ad...
It's clear that one of the advantages of SpotRunner and others is to bring televisionadvertising within the grasp of the majority of small businesses (for which it has traditionally been cost prohibitive).
From a tights ad at a local Danskin reseller to a Danskin triathalon announcement in a runner's magazine, people will use Search to find out more. Do the obvious, mention the website in your print, television, radio, and other ads.