The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement data to optimize the delivery and placement of television advertising. For larger advertisers, Admira will provide new planning...
Microsoft's recently acquired Navic Networks has announced a new partnership with Mediabrands, a new group of four companies: Initiative, Universal McCann, MAGNA and IPG's Emerging Media Lab. Navic is fully committed to offering innovative...
Microsoft did make an ad-related acquisition recently, but it was for television ad solutions provider Navic Networks. Still, this looks like an attempt to catch Google, which released opened up its Television Ads in Adwords up to everyone last...
The Redmond-based software giant has announced the acquisition of Navic Networks, a provider of television advertising solutions. Together, Navic and Microsoft will deliver addressable television advertising solutions to help our partners better...
