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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  2. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The Richard Petty Driving Experience’s channel on YouTube was already loaded with great content from television news coverage, ESPN footage and reality shows. We used our strongest tool – video – to inexpensively execute a campaign powered by...

  3. Google, Bing Launch TV Commercials For Holidays

    Google and Bing both seem poised to continue their foray into television advertising, given the success of recent campaigns and news of upcoming spots. Both companies recently received accolades for their 2011 Web TV commercials, taking eight of...

  4. 'The Power of Google' Senate Hearing is Must Watch TV Today

    In the early days of television Senate subcommittee hearings were as popular as soap operas. Google has used the riches from its dominance in search and search advertising to expand into video distribution with YouTube, smartphone software with...

  5. Mobile Search in BRIC: Tips and Tricks

    Meanwhile, this report by Ernst & Young suggests that mobile subscribers in BRIC countries (Brazil, Russia, India and China) have surpassed users of broadband, Internet and television combined. Other evidence indicates that mobile video ads get...

  6. Campaign Overload: How Search Marketers Can Overcome Fragmentation

    For display or television advertising, use vanity URLs and keywords to track downstream searches and purchases. Today, marketers must deliver content on more platforms (web, mobile, social networks, TV, etc.and in more formats (text, display, and...

  7. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    Google TV: SEOs, Meet Television By Danny Goodwin More information has been coming out about Google's big attempt to combine search, cable, broadcast television, the Internet, DVR, music, and apps. The world's most popular online video community...