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Television Advertising Campaign

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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. YouTube is already killing it with their video ad campaign product. TV advertising was (and still is) a fundamental piece...

  2. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    Not so, says Jim DeBerry, executive with video production company Definitive Television, who claims his company was contracted "through an intermediary" to produce the video. The video in question was removed from the law firm's YouTube channel...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    In the next 10 years, we're going to see all the forms of entertainment film, television, video, games, and print melding into a single-platform "story engine. With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle...

  5. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Honestly, with so many ludicrous reality shows on television now, do we really need another one in the form of a presidential nominee? An aggressive election campaign hasn’t begun just yet, and as acting president, he receives a great deal of...

  6. 3 Social Marketing Communication Methods: When & How to Use Them

    New developments in technology allowed marketers to reach millions with a single campaign that involved popular publications along with radio and television advertising and sponsorship. Instead, the savvy marketer will exploit all three, working...

  7. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The Richard Petty Driving Experience’s channel on YouTube was already loaded with great content from television news coverage, ESPN footage and reality shows. We used our strongest tool – video – to inexpensively execute a campaign powered by...