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Television Advertising

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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    That figure is also noteworthy because, for the first time, more ad revenue was generated via Internet advertising than broadcast television. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet ad...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    A television mentality doesn't work on YouTube. Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with...

  4. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  5. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    Not so, says Jim DeBerry, executive with video production company Definitive Television, who claims his company was contracted "through an intermediary" to produce the video. The video in question was removed from the law firm's YouTube channel...