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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    That figure is also noteworthy because, for the first time, more ad revenue was generated via Internet advertising than broadcast television. Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    A television mentality doesn't work on YouTube. Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. The ad platform grew leaps and bounds. While this isn'tan ad unit on Google+, it allows brands to take quality Google...

  4. Microsoft Opens Online Scroogled Merchandise Store

    The campaign has been both web-based and on television, but they have now stepped it up even further by releasing a line of Scroogled branded items such as T-shirts and mugs. The Scroogled campaign began a year ago, and earlier this year Microsoft...

  5. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    When prospective customers visit your website after seeing a compelling television ad or finding your organization on Google, the website's role at this point is to enhance your brand, build value in the product or service you provide, and...