We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm. By involving their audience to make them feel like their input is listened to, a brand can build...
During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook - roughly a Super Bowl-sized audience every single night. Facebook announced hashtags last week, giving validation to everyone who used the...
Some examples include television and billboard referrals for URLs that are used across multiple markets, which are often redirected with vanity URLs to actual landing pages. For instance, "ppc" for paid search, "dsp" for display advertising, "tv...
Jeffrey Hayzlett, a business and marketing executive, bestselling author and contributing editor with Bloomberg television, will give this year's opening keynote, Driving Change and Growth for Marketers.
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
Modern Family" is the second highest rated sitcom on television with around 10.5 million viewers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt to sell as...
The second type "repurposes" content that was originally produced for television or a partner's owned and operated site (e.g. YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to...
The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest...
But fear of being wrong didn’t stop marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. A nexialist was able to see the connections between different disciplines that others could not see, was...
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and...
Other versions of the series included a television adaption, stage shows, games, comics, and a 2005 movie. Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The...
Similar discussions have followed with television’s infamous paid programming format. The issue becomes more murky when you think of undisclosed product placements in high-profile movies or television programs such as "American Idol".
Google discovered that search is different from newspapers or television. People don’t pick up newspapers or flip through channels on their television hoping to find an ad for unicycle tires. But unlike most other media that will run your ad as...
Not only are we watching more television than ever before, we’re interacting with programming on the “second screen” in ways that enrich storylines and bring us together to virtually co-view. The modern era of television is a new media that’s more...
Source content from magazines (recurring features, themes, short form and long form) newspapers (timely, objective, sensational) and television (storytelling, recaps, previews) More than two-thirds of client-side respondents (70 percent) to a new...
When you walk in the doors at SafeAuto, we have our most recent commercials on a large television for visitors to see. And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the Super Bowl?
The Australian High Court’s ruling overturns a Federal Court ruling from last April, which found Google guilty of engaging in misleading and deceptive conduct in four cases between 2005 and 2008 – based on a prior court decision that found a...
Super Bowl advertisers should consider the mobile video consumption trend to supplement their television expenditure with incremental online video advertising. How web traffic is impacted by television advertising around the Super Bowl.
Research by Google bears this out with some significant figures: percent of (surveyed) consumers started their online shopping research on a smartphone (compared to 47 percent when planning a trip) percent of them went onto a PC whilst 4 percent...
After some discussion we learned that the client has stopped all of their television ad campaigns. As soon as they relaunched their television campaigns, our campaigns picked back up to their normal levels.
