Modern Family" is the second highest rated sitcom on television with around 10.5 million viewers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt to sell as...
The second type "repurposes" content that was originally produced for television or a partner's owned and operated site (e.g. YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to...
The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest...
But fear of being wrong didn’t stop marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. A nexialist was able to see the connections between different disciplines that others could not see, was...
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and...
Other versions of the series included a television adaption, stage shows, games, comics, and a 2005 movie. Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The...
Similar discussions have followed with television’s infamous paid programming format. The issue becomes more murky when you think of undisclosed product placements in high-profile movies or television programs such as "American Idol".
Google discovered that search is different from newspapers or television. People don’t pick up newspapers or flip through channels on their television hoping to find an ad for unicycle tires. But unlike most other media that will run your ad as...
Not only are we watching more television than ever before, we’re interacting with programming on the “second screen” in ways that enrich storylines and bring us together to virtually co-view. The modern era of television is a new media that’s more...
Source content from magazines (recurring features, themes, short form and long form) newspapers (timely, objective, sensational) and television (storytelling, recaps, previews) More than two-thirds of client-side respondents (70 percent) to a new...
When you walk in the doors at SafeAuto, we have our most recent commercials on a large television for visitors to see. And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the Super Bowl?
The Australian High Court’s ruling overturns a Federal Court ruling from last April, which found Google guilty of engaging in misleading and deceptive conduct in four cases between 2005 and 2008 – based on a prior court decision that found a...
Super Bowl advertisers should consider the mobile video consumption trend to supplement their television expenditure with incremental online video advertising. How web traffic is impacted by television advertising around the Super Bowl.
Research by Google bears this out with some significant figures: percent of (surveyed) consumers started their online shopping research on a smartphone (compared to 47 percent when planning a trip) percent of them went onto a PC whilst 4 percent...
After some discussion we learned that the client has stopped all of their television ad campaigns. As soon as they relaunched their television campaigns, our campaigns picked back up to their normal levels.
During last year’s Super Bowl game, Bud Light, Chevy, and Pepsi scored extra points with second-screen experiences that took advantage of the nearly 40 percent of football fans who engaged with their mobile devices while they watched the game on...
The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services. Google Play, YouTube police (YouTube) content before it is put online as long as it informs users...
NASA says the prediction is rubbish, but that hasn't stopped marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. As you may have heard, 2012 has the distinction of shouldering the demise of Planet...
Another report from Adap.TV found that national television advertising budgets were being reduced in an effort to bring more funding to the online ad space. A new study from Kantar Media has found that 77 percent of brands are using national TV...
His peer in the cycling, Victoria Pendleton won the most searched for reality television personality for her part in "Celebrity Come Dancing". Google has released its overview of what people in the UK concerned themselves with during the past year...
