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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    That figure is also noteworthy because, for the first time, more ad revenue was generated via Internet advertising than broadcast television. Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. Lisa Hughes, a New York-based content marketer for UK clothing and...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on YouTube as they deliver content that's out of...

  5. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    What's amazing about this show isn't the fact that it is the longest running television drama in history, nor is it the fact that it started as a 15-minute radio show. Seventy-two years. That's how long the popular daytime soap opera, "Guiding...

  6. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  7. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    Not so, says Jim DeBerry, executive with video production company Definitive Television, who claims his company was contracted "through an intermediary" to produce the video. The video in question was removed from the law firm's YouTube channel...