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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    As it was in those prehistoric, pre-Internet days, the votes were collected via telephone. While Norwich City wanted to engage their fans (and they have over 3x the number of followers than the Leeds United official twitter account), they should...

  2. 6 Reasons You Should Use Market Surveys in Link Building Campaigns

    Simply ask respondents, “We’re conducting follow up telephone interviews with a number of respondents. Write a number of statements relevant to your client. Here’s a practical example. Several years ago, I was working on a project for an online...

  3. Mobile Landing Page Optimization - 10 Best Practices for Success

    To aid usability, leverage HTML5 input types – number, telephone, URL, and email – for their unique data input keyboards. The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top...

  4. Search Marketing and Social Media in Regulated Industries

    The post contains sufficient information to follow up with the reporting person, such as an email address, telephone number, or physical address. These industries - which include pharmaceuticals and healthcare, financial services and insurance...

  5. SOPA, PIPA On Hold, But a New Threat on Horizon

    There is an excellent and detailed explanation of how this little game of telephone worked at TechDirt. In SOPA Explained: Why It’s Bad for the Web and How to Stop SOPA,” we looked at a number of potentially problematic issues in detail.

  6. Take Care with UK Local – A Data Flaw in Directory Sources

    Ofcom is the official regulatory authority governing telecommunications in the UK, and in the above sites, provide a list of telephone codes by town. It seems that a small handful of official UK data sources contain errors: http://stakeholders...