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  1. Take Care with UK Local – A Data Flaw in Directory Sources

    Ofcom is the official regulatory authority governing telecommunications in the UK, and in the above sites, provide a list of telephone codes by town. It seems that a small handful of official UK data sources contain errors: http://stakeholders...

  2. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    By and large, web directories are the telephone pages of the Internet. I've done SEO directory tests on several domains and the results were a bit startling. Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most...

  3. SES New York is a Search Expo as well as an SEM Conference

    Ingenio, Inc.pioneered Pay Per Call in 2004 as a way to connect millions of buyers and sellers around the world through the combination of the Internet and the telephone. Today Ingenio partners with leading providers in Web and mobile search...

  4. Local Search Tactics for Tough Economic Times

    Instead, they seek location information and telephone numbers because they're at the moment of purchase. Local Listing Management: Google Maps, Yahoo Local, and thousands of other sites utilize local directory listing information to direct...

  5. Real World Trumps Online in Local Search

    Tracking consumers who contact the business via telephone is a much easier task. According to the TMPDM/comScore study, offline response is broken into two primary methods of contact: consumers surveyed who “walk-in” to follow-up or purchase (40...

  6. Study: Search Driving Offline Conversions for Local Service Businesses

    Among the various ways of contacting local businesses, the telephone (as one might expect) emerged as the dominant way users contacted or would hypothetically contact a local service business: said they would most likely use the phone number on...

  7. A Buyer's Guide to Paid Search Advertising Agencies

    Marketing Sherpa distributed a 172 point questionnaire to nominated firms, and followed up with email and telephone interviews to compile profiles. The bulk of the guide, just like the companion Buyer's Guide to SEO reviewed last week, is a...