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  1. Take Care with UK Local – A Data Flaw in Directory Sources

    Ofcom is the official regulatory authority governing telecommunications in the UK, and in the above sites, provide a list of telephone codes by town. It seems that a small handful of official UK data sources contain errors: http://stakeholders...

  2. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    By and large, web directories are the telephone pages of the Internet. Cost/Benefit: With the exception of Yahoo and DMOZ, directories are an enormous waste of time and resources. SEO Directories Editor's note: As 2010 winds down, we're celebrating...

  3. Don't Overlook Local Search Opportunities

    Remember, this local listing should have a local feel and, hence, a local telephone number. Same can be said for inclusion into local directories. Find all relevant local directories, partner sites, and community business sites and request a link...

  4. SES New York is a Search Expo as well as an SEM Conference

    Ingenio, Inc.pioneered Pay Per Call in 2004 as a way to connect millions of buyers and sellers around the world through the combination of the Internet and the telephone. Today Ingenio partners with leading providers in Web and mobile search...

  5. Integration in a Decentralized World

    Given that 39 percent of sales follow up from an online local search happens via telephone, I thought surely, someone at the company would care. I asked them if they were measuring the offline conversion to sale from telephone inquires that their...