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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    As it was in those prehistoric, pre-Internet days, the votes were collected via telephone. Step Outside the Company and Think While inside McDonalds corporate HQ the concept of getting customers to share their stories may have resulted in high 5's...

  2. Senator Kohl Hops on the Google Antitrust Gravy Train

    When I covered politics in Massachusetts, they used to call this 'the utility ball' (because there it was all about shaking down the gas and electric and telephone companies. You let it be known that you are going to hold hearings into 'issues...

  3. The Future of Search: A One-Act Play in Three Acts (Act Two)

    Right now we're faking all of that with (overly identifying) browser strings, (never-expiring) cookies, and a hodge-podge of (overlapping, contradictory) laws squatted out by legislators who grew up when airplanes were made of wood and entire...