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Telephone Area Code

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  1. Don't Overlook Local Search Opportunities

    Remember, this local listing should have a local feel and, hence, a local telephone number. Placing actual grid coordinates and regional tagging within a page's source code further indicates to a search engine the physical location of your company...

  2. 6 Tips for Aligning Your National, Local SEM Efforts

    Don't forget to list a telephone number. If you don't already employ it, consider adding telephone tracking and other offline tracking methods. Keywords containing ZIP code designations won't typically drive a high volume of traffic, but even a few...

  3. Creative Messaging in a Direct Response World

    Telephone tracking can be a great way to understand where your online leads are coming from. Brand messaging allows a company to creatively portray their culture, goals, and offering to their prospects and customers in the form of short code.

  4. Real World Trumps Online in Local Search

    Tracking consumers who contact the business via telephone is a much easier task. Telephone tracking can be accomplished by setting up a dedicated call-tracking line, whereby a unique phone number (local or toll-free) is placed on a Web site or...

  5. Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

    The first ad, for example, in a search for san francisco dentists was for a nationwide group showing a New York telephone number. If you've never been to Citysearch before, you'll be prompted to enter a city name, US state or US ZIP code...