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  1. Google TV Gets Boost with NBC Universal Deal

    It also owns the Telemundo Spanish-language network. Google has partnered with NBC Universal to broker a portion of the TV ads on some of its cable networks, and to develop new ways of measuring success of ads delivered over its Google TV Ads...

  2. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Across the country we have many others, and we also have some that are very well known in English, such as Hispanic Business and Yahoo Telemundo. Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases...

  3. Planning your Search Strategy for the Latino Market

    Commonly use Spanish language versions of popular search engines (Google EspaÑol and Yahoo Telemundo) Yahoo Telemundo Noticias Yahoo Telemundo and Yahoo! In this segment we present recommended preparation strategies by established search marketing...

  4. What's the Buzz Behind Behavioral Advertising?

    Yahoo and Telemundo Tie Up for Spanish Site. Why are search marketers so excited? Recent studies have shown that behavioral advertising converts better than contextual ad targeting. But there is some confusion about what behavioral advertising is...