In my opinion though, I wouldn't create a MySpace profile for a professional business unless your target market is teenagers who talk a lot. However, unless you've seen it grow from the ground up, it's not an immediately clear concept – you and...
Traditionalists might be overheard whispering; Getting Instagram is just for teenagers and millennial brand managers to play with and see what happens; let’s stick with what we know works: billboards!
Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to first turn to Google or another search engine as their main research tool 94 percent of the time.
Already popular with the creative types and ADD-addled teenagers, Tumblr’s reach and consumption metrics point towards a coming critical mass. While search engine result pages (SERPs) may be constantly evolving, one facet of search that has...
Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook’s age policy. Bradley Horowitz, Google VP, product management, also announced new features for teen users.
I expect that this will be the year that teenagers leave Facebook in droves. Marketers are going to have to make a real effort to remain on top of this changing market and make sure they know where the teenagers go.
Summertime, spring break, and the winter holidays are the “busy season” for teenagers and search. Teenagers are an interesting market for PPC. While they are a fickle bunch, there is one constant: teenagers go to school.
MYTH: Google doesn’t care about ____.businesses, teenagers, organizations, pseudonymous usage, disadvantaged populations, etc. Two weeks ago, when I first wrote about the problems with Google+ and identity/pseudonymity, some people misunderstood.
Or would they need more than just a "hey judge there are teenagers in the house"? If you live in the state of Tennessee sharing your password to your music or movie access accounts could land you in jail after July 1.
You see, teenagers get special protections that adults don't get, and since the Lab has gone so far as to attempt to control Marketplace listings using nanny via keyword, do you think they will take kindly to the potential of the accounts of...
While most people can remember being 16 and 17 well enough to confirm that they don't know a single teenager (themselves included) who had a G rated life, there were very strong concerns about teenagers misrepresenting their age, getting into...
In an age when you can go to church online, and no doubt teenagers tweet during Mass, Pope Benedictus XVI used this year's World Communication Day address to extol the potential of social media and give guidance to Roman Catholics on how to use it...
One case study of a good use of social media to reach a Russian audience was Clearasil, who realized the best way to reach Russian teenagers was via an interactive group page on VKontakte.ru. The problem with international social media campaigns is...
Those Pesky Teenagers. Even though their access will be supposedly strictly limited to G rated areas (which is sort of adorable, since I don't know of any 16 or 17 year olds with G rated lives, and goodness knows I didn't have one back when...
Although the Lab is in the development phase for ideas to incorporate the rest of the teenagers who will be left out in the cold (the 13- to 15-year-olds), as of now, what's to be done about that has not yet been decided.
Consumer Watchdog once again targets Google after the firing of an engineer who invaded the privacy of teenagers. Microsoft adCenter is readying some new features for PPC managers. Reports in adCenter will begin showing new information on...
Some of the best marketers of tomorrow are teenagers going viral on YouTube today. Let's assume you're looking at someone to market your business online and not simply build a mass quantity of links. Whether you're a search engine optimization (SEO...
Verizon's latest novelty was the KIN mobile for teenagers it co-launched with Microsoft: the device "blends the phone, online services and the PC", according to Steve Ballmer's company's own description.
ChaCha has released a study conducted by Frost & Sullivan, which attempts to delve into the dangerous and murky minds of teenagers and young adults in order to gain perspective on brand preferences. With ChaCha's vast database of questions and...
It was filmed by teenagers. The state of video sharing in Italy is now in jeopardy. When Italy decided to accuse Google execs of privacy and defamation violations following the appearance of an offensive video on Google Video, it seemed to be an...
