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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It is no coincidence that the sentiment of this successful campaign came from the top, as illustrated a selfie tweeted out by Ted Hockey, President and CEO of TD Canada Trust, with a customer of 60 years.

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  3. 4 Opportunities to Successfully Optimize the Full Conversion Funnel

    In search engine marketing we often speak of “levers” that we push or pull in order optimize campaign performance. On the buy side, or “in-engine,” we most famously optimize bids in order to move position up or down based on efficiency of return.

  4. Success Through Testing: Don’t Forget the Scientific Method

    You remember middle school right? That time of awkward adolescence when we tried on multiple personalities to see which one really fit? Middle school kids are kind of like a website, always trying to test out something new to see if it makes them...

  5. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    In his book "The Filter Bubble: What the Internet is Hiding From You" and thought provoking TED talk, Internet and political activist Eli Pariser makes a broad argument about how the Internet and technology in general is evolving to keep us in a...