Additionally, setting up a Google Alerts or using more sophisticated tools such as Techrigy or Radian6 can help you locate both positive and negative boards and conversations on which to unleash your team of loyal ambassadors.
Techrigy -- SM2 In "Focusing Your Message from National to Local, Part 1," we determined focused messaging for both corporate and franchise outlets across a variety of interactive marketing solutions.
Some monitoring tools, like Techrigy and Radian6, can help you track influencers, as well as the spread of viral media that you might have disseminated to the public. There's also a cauldron of bubbling issues around exactly what companies should...
