Using one technology that has the ability to track and attribute all sources of your paid media – and also supporting several types of tracking methods – is vital to being able to see what your spend is most effective.
A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. We have an ad format that works on mobile and we have identity so that we can put the...
You're going to have to make some decisions regarding technology platforms, and you'll have to do it upfront. Technology Foundation state (whether it works in current form or needs update), and notes.
RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine technology, combined with the best human social layer.
Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. Online marketers of all stripes have embraced...
TECHNOLOGY What you told us – DiggAs Digg works on a Google Reader replacement, it shares survey results: 80 percent check Google Reader many times a day; 40 percent of users follow more than 100 feeds; 75 percent use it for both work and play.
For those of us in complicated industries (i.e.anything involving the Web or technology), using video to simplify concepts can make the difference between someone understanding what it is you’re all about and them walking away confused.
Use geofencing technology to give people already in your immediate vicinity a reason to come and browse your store. Quick note: artificial enhancement works best when there is a reason for enhancement (e.g.you get 3 stamps for the price of 1...
We’ll also look at how to use technology in this mix, as well as how to turn your data into actions which optimise revenue outcomes. Managing data in the search channel is time consuming enough, but viewing it and integrating it with data from...
Carriers like AT&T are working on advertising options to target mobile devices by phone number but the technology is still months away and there are privacy issues that linger over this tactic. The proprietary technology analyzes millions of ad...
Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective of platform) is to create great "stuff" that those people we wish to do business with find value adding.
The future of SEO is not in the technology, it’s in the ability to tell stories that readers and Google will find interesting… and that’s public relations. Joel Gross, who works with Brannon at Coalition Technologies, describes himself as the SEO...
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. Slick A/B testers aren’t all about using the latest software technology or employing sophisticated methods to testing.
For Virgin, the agreement is the latest in a long-standing relationship with the consumer technology sector. While the service will be limited to Virgin America flights in the U.S.and Mexico, the company hinted that further deals could be in the...
Over time, many search engines have come and gone, as users have spoken with their keyboards (and literally with their voices – thanks to voice search technology). From reviews of all hires and selling key properties such as Alibaba to putting...
This new technology will automatically crawl your site, according to logic you define, and created dynamic ads that combine information from their crawl with your ad template: Google acquired a company called Teracent whose technology: creates...
There is still a long way to go until Google’s technology evolves from the infancy we know today. While this works well in a variety of niches, the big problem with Blekko is that this content curation is not too “mainstream” putting the burden of...
As a geek myself I can tell you that technology and overall nerdgeekery are critical to gift happiness. It works well and so far, knock on wood, hasn’t been stolen (while other things were) because I assume people think it is a coffee cup and...
The big winners were chief marketing officers who used technology to deliver customer experiences that not only connected shoppers with personalized deals but did so at the right touchpoint and at precisely the right time and place, whether on...
Like similar mainstream online marketing conferences, SES events showcase some of the latest in technology, trends, and tactics cutting-edge professionals need to know. Occam’s Razor by Avinash Kaushik - because he’s in my book and I know how hard...
