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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...

  3. The Pros and Cons of Big Data Democratization

    Data sources range from anecdotal and trivial to scientifically precise, and span numerous systems both on premise, in the cloud, and property of third-party data providers. The classic arguments surround data ownership and often pit marketers...

  4. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Yes, there will be an exhibition area, as usual, giving marketers access to the tools developers, service providers and more. As an early Facebook executive, the founder of a media brand and editor-in-chief of Dot Complicated, Zuckerberg is the...

  5. Google Blocks Child Abuse Images on 100,000 Search Terms

    He said Google hoped to share the technology with other Internet video providers in the new year. The move follows UK government calls made earlier this year for search engines and Internet service providers (ISPs) to do more to prevent access to...

  6. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Also, as you’re thinking about organic, work with agencies and solution providers that have technology and expertise across both organic and paid search. Not only is the sheer volume of visitors huge, but those eyeballs were often net-new customers...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Yelp does license content from third-party data providers but much of its data comes from users and business owners so proactive content development and curation are essential. Google Goggles: The Goggles experience is improving rapidly in the wake...

  8. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    This information about how and how often the government is using these legal authorities is important to the American people, who are entitled to have an informed public debate about the appropriateness of those authorities and their use, and to...

  9. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Once content marketers have a firm understanding of your target audience and...