Enterprise-ready industry-specific compliance: Financial services providers, for example, should seek out FINRA compliant technologies. Social CRM Technology Eases the Compliance and Regulatory Burden
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Once content marketers have a firm understanding of your target audience and...
How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing? RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best...
TV Everywhere has grown tremendously, wherein media providers are asking their customers to provide a secure login to stream their content. As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad...
Days of the Expo Hall: More than 60 technology and solution providers will be available to discuss how their tools can help you do your job better. Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry...
There is an extremely complicated web of providers of local data with many supplying data to others. Use geofencing technology to give people already in your immediate vicinity a reason to come and browse your store.
With no means to correct the situation, many felt Google was unfairly penalizing websites in the search results if they had questionable links aiming at them (some bought by less ethical SEO providers with the goal of gaming Google’s algorithm...
Governments and solution providers, especially in the EU, have come to terms with what it means to be compliant and are working on very creative solutions that should provide a nice compromise for 2013.
So what does it mean and how should it impact digital marketing strategies for retailers, home service providers, financial institutions, and other businesses? Mitigating these challenges requires technology.
If webmasters really want a 'high definition' picture of the customer user journey, we are going to need to send data back to the service providers we work with, much like the social Data Hub partners in Google Analytics.
At the time, to solve the problem, Google had to collaborate with information providers to manually surface some of the information on a piecemeal basis. Now we work with our satellite imagery providers, local organizations and other external data...
The development of SEO technology has provided search marketers with a wealth of choice in tools and data from providers like SEOmoz and Majestic SEO to help us understand the competitive landscape. So, technology isn’t a constraint and we can...
Earlier in the day, a group of hackers posted the stolen credentials online, claiming that they weren't looking to encourage account theft, but rather alert Yahoo and other web application providers to the risks of bad security practices.
Forrester’s Shar VanBoskirk recently announced she’ll be adding search marketing agencies and SEO platforms to her Waves, in which she performs detailed analyses of technology vendor and service providers in different sectors.
This should detail what cookies and tracking technologies are used - ideally arranged by category with links to sites offering more information about cookies and any opt-out links from the providers of the technology, like the one Google provides...
The story sent app providers scrambling to define their privacy policies regarding user data. As the mobile industry continues to grow and develop its technology and user base, new and essential targeting terms will surely develop as these fade to...
Consider dashboard providers who have worked in your industry. For example, I’d say the Linnell post referenced at the beginning of this article holds as much relevance now as it did then – and it’s exciting to see how his thought (along with the...
These are just a few recent developments that show how, in the space of four months data providers, tools, platforms and now agencies are adapting to the changes and convergence of multiple media types around SEO.
Of course, the original creators and providers of this information have concerns. It’s easy to think about technology as being relatively static.you know, Google’s a search engine, we’ve done these various things for a long time, not much changes...
The agreements result in de facto exclusivity requiring them to obtain all or most of their requirements of search advertisements from Google, thus shutting out competing providers of search advertising intermediation services.
