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  1. Evolution in Digital Marketing Skill Sets

    Software Platforms: The ability to know all of the platforms within the marketing technology industry is near impossible. With that said, skill sets for those platforms within you area of expertise are critical.

  2. The best way to manage individual CPPI, from Deutsche AWM

    After assessing a dozen alternative platforms, the group chose DB My Life because of its ability to handle all projected volumes, its competitive cost, the fact that it could handle both the operational and hedging elements of the products, and...

  3. Citadel ‘nervous’ about lack of Sef competition

    We are already a year into the Sef regime and we are pretty disappointed by the inability of some interesting Sefs to attract liquidity to their platforms," said Richard Mazzella, chief operating officer for global fixed income at Citadel, during...

  4. 3 Must-Know Findings About Cross-Channel Attribution

    As the report recommends, connect your attribution to your bidding platforms to capture opportunities and adjust your bids and budgets in real-time. With technology on your side, you can accelerate your actionability and make in-market changes that...

  5. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing.

  6. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    It then compared them across all three platforms. In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which platforms and technologies does [VENDOR NAME] currently interface with through an API? What about forms from Salesforce or other customer relationship management (CRM) platforms? Are there tools in place to ensure brand and regulatory...

  8. The Difference Between App to App and Web to App Advertising

    While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS apps (in both app-to-app and web-to-app scenarios). As you start developing your mobile campaigns, you'll want...