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Technology Platforms

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Demand-side platforms: Bidding technology for advertisers. Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants. Sell-side platforms: Have their own interface...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. It’s easy to get caught in a channel silo, as...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer journey involves multiple platforms and devices, and we can't choose which channel they consume our content on. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum...

  4. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Comparing conversion rates to see if there are any issues with platforms. Deciding what platforms to develop apps for – Android usage is on the rise. The Technology reports in Google Analytics contain a whole host of fantastic data.