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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    It shows improvement of conversion rate starting summer 2013 as Bing Ads adjusted algorithms and improved matching technology. Researchers: -about, -news, -guides So much is on the minds of marketers, but often, marketers skip past boring topics...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA was not "spinning" or "selling" the space program, but reporting it in a remarkably open way, in as close to real time as the technology of the time allowed, said Scott. Hire former journalists who are good writers and understand the news...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. If it's that good, they will get picked up and be the news. That's according to Joe Pulizzi, who is one of the leading thought...

  4. Google Blocks Child Abuse Images on 100,000 Search Terms

    He said Google hoped to share the technology with other Internet video providers in the new year. Cameron's push for ISPs to put more robust filtering technology in place was criticized at the time, with industry bodies reminding the prime minister...

  5. 9 Ways to Prepare for a Future Without Cookie Tracking

    It’s probably safe to say that aside from a few specific highly-regulated industries and regions, most digital marketing practitioners don’t spent too much time or due diligence in reviewing data usage models with third-party vendors and their...