Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis...
If you're working in the technology space, go read a science blog. You know that moment when you're staring at your Twitter feed, your RSS list or even your Facebook News Feed and everything reads unbelievably boring and unoriginal?
A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. Facebook's CFO David Ebersman said the growth in ad revenue was driven by the strong...
Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
Seattle-based Wavii uses natural language processing technology to distil online news into topics the users most care about, whether it be politics, celebrity gossip or gadgets. The original TechCrunch report suggested Google may add Wavii's...
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer.
If your technology or service partner can provide this, you can run PLAs. The good news is you can choose which side of the sword to be on. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure.
Massachusetts Institute of Technology), to Lifelong Learning (e.g. Science and Technology News Although every YouTube channel needs great content to be successful, the strategies for building audiences around each type of content are significantly...
TECHNOLOGY LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications.
TECHNOLOGY Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. Here's a quick recap of search and social marketing news and tips from the past week.
And as Google warns, "Treasure Maps is our Beta Maps technology and has certain system requirements. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to...
So instead of creating a new application from scratch, we looked at existing platforms that met our technology requirements, and then narrowed it down based on the simplicity of the interface; it had to be simple enough to allow for the quick on...
He is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers. SEW: It seems that Twitter is where news breaks today.
As with any new technology there are potential stumbling blocks for those interested in creating, maintaining and optimizing local Facebook pages for Graph Search including scalability, compliance, and resources.
A single platform also means that the data that lives within a given channel is already de-duped and attributed without going through a maze of technology, such as going through an API to a separate system for attribution against another channel’s...
This often involves a change in technology as well – like moving to a new CMS. Find measurable items within the goals for the news site that give a baseline, so you can track progress on the old site versus the new site.
The growth and importance of enterprise SEO, and the fusion of search, site, and social fueled by advancement and integration of technology brings opportunity to scale our search and integrated marketed efforts.
At least the conversation distracted the tech community away from Yahoo product and technology innovation, which have been slow to emerge from her reign. Interestingly, much of the new news centered around Mayer’s pregnancy and birth of baby boy...
The future of SEO is not in the technology, it’s in the ability to tell stories that readers and Google will find interesting… and that’s public relations. You look much more credible to a news source if you come up high for the term they are...
