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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins mentioned a proprietary mobilized email technology at BrightWave that allows their clients or any ESP to create the right email for the right device. But did you know that email plays a very important role with both of those from an...

  3. Why Social Media Listening is Important for Brands

    It's hard to separate the signal from the noise; therefore companies must invest in technology so they can actively listen. As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the...

  4. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Located in New York, the new lab is modeled on the video technology company's original Social Video Lab in London, which was launched last summer. Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded...

  5. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    SC: This year: YouTube; Next Year: Instagram.years: It will depend on the technology. This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one...

  6. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    I've always been very impressed with Yandex and its technology. Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find.

  7. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Because it's by no means the new kid on the marketing block, and hasn't had many particularly impactful technology jumps in recent years, I fear (and see) many companies are running their email programs essentially on autopilot.

  8. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    She also won a $30,000 college scholarship (she plans to attend the Minneapolis College of Art and Design this coming fall), a Chromebook computer, and a $50,000 technology grant for her school. Today's Google Doodle may be the most moving logo...

  9. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    He started by telling a story of his father, who was fascinated by technology and instilled that fascination in him. Everyone today is excited about technology," Page mused. Technology should do the hard work, so people can get on with doing the...