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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Technology has changed the way we consume content. This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data. In fact, the production of digital and social content growth...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins mentioned a proprietary mobilized email technology at BrightWave that allows their clients or any ESP to create the right email for the right device. But did you know that email plays a very important role with both of those from an...

  4. Why Social Media Listening is Important for Brands

    It's hard to separate the signal from the noise; therefore companies must invest in technology so they can actively listen. As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Located in New York, the new lab is modeled on the video technology company's original Social Video Lab in London, which was launched last summer. Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded...

  6. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    SC: This year: YouTube; Next Year: Instagram.years: It will depend on the technology. This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one...

  7. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    I've always been very impressed with Yandex and its technology. Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find.