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  1. Google Active View Format Gets Accreditation

    Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will Luttrell, chief technology officer of Integral Ad Science. Google’s Active View viewability measurement solution...

  2. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Being prepared to adapt initial strategies as new technology, social...

  3. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    That's according to information technology hack Benedict Evans, who posted the apparent milestone on Twitter. Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads.