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  1. Android’s New Feature Paves Way for Apps Replacing Web

    However, Google is looking at removing some of those obstacles through its new App Trial technology. What Is App Trial Technology? If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many...

  3. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman suggests it’s the technology. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  8. Centralizing Location Data: 3 Steps to Local SEO Success

    Whether businesses try to go it alone or license technology to make the task more manageable, the end goals should be the same: As a technology company entirely focused on creating tools that maximize local opportunities online, we understand the...

  9. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. Search results beware and be aware, customer service is part two of the social media revolution.