Big jumps in travel and technology verticals. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them.
Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...
John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how users are being impacted by it. He says the way people are searching and interacting with technology is changing...
Jenkins mentioned a proprietary mobilized email technology at BrightWave that allows their clients or any ESP to create the right email for the right device. But did you know that email plays a very important role with both of those from an...
It's hard to separate the signal from the noise; therefore companies must invest in technology so they can actively listen. As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the...
Located in New York, the new lab is modeled on the video technology company's original Social Video Lab in London, which was launched last summer. Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded...
Technology Should Do the Hard Work' As Google CEO Larry Page himself said at Google I/O last month that “Technology should do the hard work so that people can get on with doing the things that make them happiest in life.
When we started the Explorer Program nearly a year ago our goal was simple: we wanted to make people active participants in shaping the future of this technology ahead of a broader consumer launch," it said.
SC: This year: YouTube; Next Year: Instagram.years: It will depend on the technology. This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one...
I've always been very impressed with Yandex and its technology. Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find.
A search for Tesla will break results down into categories like Cars, Technology, History and Science, understanding that the search may be from someone planning to buy a car or researching a history paper on Nikola Tesla.
Because it's by no means the new kid on the marketing block, and hasn't had many particularly impactful technology jumps in recent years, I fear (and see) many companies are running their email programs essentially on autopilot.
Technology has made everything faster these days, and 118 seconds is about the average length of an elevator ride in New York City. Jeffrey Hayzlett will be the keynote speaker at SES Toronto 2013. Hayzlett will talk about "Driving Change and...
Users can choose from categories such as actors, animals, and athletes to scientists, software technology and sports cars. Google has launched Top Charts, allowing users to visualize and share the most-searched people, places, and things in more...
She also won a $30,000 college scholarship (she plans to attend the Minneapolis College of Art and Design this coming fall), a Chromebook computer, and a $50,000 technology grant for her school. Today's Google Doodle may be the most moving logo...
Social CRM Technology Eases the Compliance and Regulatory Burden Automated audit and approval processes: The chosen technology should track every post and conversation across each location’s social accounts with audit and approval processes and...
Using one technology that has the ability to track and attribute all sources of your paid media – and also supporting several types of tracking methods – is vital to being able to see what your spend is most effective.
He started by telling a story of his father, who was fascinated by technology and instilled that fascination in him. Everyone today is excited about technology," Page mused. Technology should do the hard work, so people can get on with doing the...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
In 2013 technology and marketing professionals are as busy as they have ever been. We're juggling projects, clients, deliverables, deadlines, and tons of data. Our phones have become the hub for much of our professional communications and a growing...
