Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will Luttrell, chief technology officer of Integral Ad Science. Google’s Active View viewability measurement solution...
Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
You're going to have to make some decisions regarding technology platforms, and you'll have to do it upfront. Technology Foundation To the world outside of your colleagues, clients, and partners, your website is your company.
We look forward to taking our technology to the next level and delighting you with what we come up with next! Seattle-based Wavii uses natural language processing technology to distil online news into topics the users most care about, whether it be...
Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Being prepared to adapt initial strategies as new technology, social...
with the answers providing a multitude of insight and shared experiences on the technology pioneer. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis...
Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer.
That's according to information technology hack Benedict Evans, who posted the apparent milestone on Twitter. Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads.
RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine technology, combined with the best human social layer.
If your technology or service partner can provide this, you can run PLAs. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search.
Now granted, technology has gotten better. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a ranking factor. In 2011, they launched the Page Speed reports and...
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Massachusetts Institute of Technology), to Lifelong Learning (e.g. Science and Technology After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes to audience development.
Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. Online marketers of all stripes have embraced...
We have had to take this action in an effort to protect our business and attract attention to those that, like us, have started their own technology businesses, only to find them damaged by Google's cynical manipulation of search results," said...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. Marketers already know people are watching online...
Some people seem to think we've reached the utopia of technology: "Sooner or later [Google Glass] will become a staple in our daily lives," writes one zealous technophile. Google may not be completely altruistic, but they may indeed have a pure...
TECHNOLOGY Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week. INDUSTRY Bing Delivers Five Times as Many Malicious Websites as...
As the organizational maturity increases and data-drive decisions become more prevalent, questions become tougher and tougher to answer without the help of expensive technology or increased labor resources.
TECHNOLOGY Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
