The FTC knows that as search engines continue to evolve with different technologies to provide users with search results, but they also wants to ensure that any new ways of receiving or displaying search results in the future also include clear...
Twitter reports early wins with Lead Gen, saying, "Many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.
Most marketing automation technologies (e.g. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle. This is especially true of the B2B sector.
Enterprise-ready industry-specific compliance: Financial services providers, for example, should seek out FINRA compliant technologies. This is perhaps most evident in the convergence of paid, owned, and earned media, which explains a great deal...
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
There are too many web technologies and emerging standards that need evaluation from an SEO perspective. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world.
But semantic technologies inherently better understand the meaning of the content and do a better job providing the right content to the right searcher. Semantic technologies can also develop much more granular product targets in PLAs.
They may have begun with GAN because it's a well-known brand and never looked at the offerings of other affiliate networks that have more robust technologies, will bells and whistles like widgets and pay-per-call.
In a beautifully coordinated effort by Google and in addition to PLAs, the design is the culmination of superior technologies. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid...
These technologies and techniques are changing the way we do business in SEM and have commoditized a number of the functions that we as SEM practitioners used to spend a lot of time and effort on. Essentially, in a world where everything is...
Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the ever-changing online media landscape.
At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2. Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish.
There is no industry standard for mobile ad tracking so marketers are on their own to make sense of the different technologies and determine the best approach for their businesses. Fingerprinting technologies anonymously match a combination of...
Using these technologies, people just pull out their mobiles and "talk" to their phone to get answers these days. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords.
A spokesperson said, "It is still very early days for Glass, and we expect that as with other new technologies, such as cell phones, behaviors and social norms will develop over time. The augmented reality Google Glass eyewear isn't even available...
The current arena of marketing management technologies is oversaturated with single point solutions with multiple platforms existing for every aspect of digital marketing. As Google’s Enhanced Campaigns announcement news has reminded us, it’s...
Knowing your audience and knowing what technologies they’re using is crucial for engagement. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions, the correlation did not hold up between negative brand...
Digital technologies have disrupted traditional business for many years. "Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference.
