There are too many web technologies and emerging standards that need evaluation from an SEO perspective. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world.
But semantic technologies inherently better understand the meaning of the content and do a better job providing the right content to the right searcher. Semantic technologies can also develop much more granular product targets in PLAs.
They may have begun with GAN because it's a well-known brand and never looked at the offerings of other affiliate networks that have more robust technologies, will bells and whistles like widgets and pay-per-call.
In a beautifully coordinated effort by Google and in addition to PLAs, the design is the culmination of superior technologies. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid...
These technologies and techniques are changing the way we do business in SEM and have commoditized a number of the functions that we as SEM practitioners used to spend a lot of time and effort on. Essentially, in a world where everything is...
Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the ever-changing online media landscape.
At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2. Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish.
There is no industry standard for mobile ad tracking so marketers are on their own to make sense of the different technologies and determine the best approach for their businesses. Fingerprinting technologies anonymously match a combination of...
Using these technologies, people just pull out their mobiles and "talk" to their phone to get answers these days. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords.
A spokesperson said, "It is still very early days for Glass, and we expect that as with other new technologies, such as cell phones, behaviors and social norms will develop over time. The augmented reality Google Glass eyewear isn't even available...
The current arena of marketing management technologies is oversaturated with single point solutions with multiple platforms existing for every aspect of digital marketing. As Google’s Enhanced Campaigns announcement news has reminded us, it’s...
Knowing your audience and knowing what technologies they’re using is crucial for engagement. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions, the correlation did not hold up between negative brand...
Digital technologies have disrupted traditional business for many years. "Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference.
As mobile monetization expands in 2013, expect to see more mobile display ads, which leverage the latest location-targeting technologies that provide the ability to focus on consumers at their highest point of interest.
Mobile Experiences Will be Reinvented With Mobile Specific Technologies either on device, on web or in store – based on new technologies on the market. By using key technologies, they will transform their roles, moving from a more tactical to...
However, a major hurdle that the scientists and engineers faced was that the equipment at different sites was sourced from different vendors, and hence a host of incompatible communications technologies and protocols were in use.
Advertisers will reap benefits from new trends and technologies with solid plans to integrate into current PPC efforts. Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential.
Most PR links are extreme quality links, according to Jordan Brannon, the SEO guy at Coalition Technologies. Joel Gross, who works with Brannon at Coalition Technologies, describes himself as the SEO tech guy.
Optimization, user testing, and profiling are three technologies and techniques that continue to hold their own this year. Around this same time last year, we were discussing the inevitable increase and appreciation of data-driven decision-making...
Tools, technologies and talent are in demand: 68 percent of marketers plan to increase technology and ad investments, 32 percent in talent. Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns.
