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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Take a look at what might be considered the longest advanced Google search ever: site:google.com/drive/ -site:docs.google.com -site:picasaweb.google.com -site:developers.google.com -site:support.google.com -site:documents.google.com -site:drive...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. Now ask yourself how paid media can support each element. One emerging element of technical SEO is the creation of open data...

  3. Matt Cutts on Links & How to Succeed With Content Marketing

    You don't have to do all of these things, Enge said, but no matter which channels you choose, make sure they are working together to support one another and understand that they are. Enge reinforced that the technical SEO stuff still matters.

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be considered part of the SEO process. This means SEO is now ongoing, integrated, and strategic – whereas it used to...

  5. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. And when they do, they need competent technical SEO counsel to make sure...