Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be considered part of the SEO process. This means SEO is now ongoing, integrated, and strategic – whereas it used to...
Information architecture relates to the labeling of website content to support usability and I will talk more about this in the Content and SEO sections of this post. However it is also important to ensure you understand factors such as how design...
Marketing Programs – associated offers and content to support sales. This includes technical integration of platforms like Salesforce.com. From search marketing to social media, these are business game changers that open new opportunities and...
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. And when they do, they need competent technical SEO counsel to make sure...
Today's announcement of a real-time analytics dashboard give Unruly the capability to provide its clients with end-to-end campaign support, from creative solutions and content evaluation, through video distribution, social tracking and now...
Support rich media Support URL re-writes Quick to Market: We decided to use a 3rd party platform so we did not have to worry about website configurations, application development, or any of the other technical distractions that come with building a...
A hasty start or too much enthusiasm without a lot of research to support it almost always leads to increased budgets, disorganization, and an unexamined course of action rather than a win. Are they technical, warm, snarky?
Content has off-site link building support (Zemanta, guest posts, sponsorships, shout-outs). No technical SEO issues are present (duplicate content, bad URLs). Much of content marketing happens on non-technical platforms, so it’s not like your...
Properly-aligned technology results in a single – and consistent – source for training, technical support, and best practices. As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the...
This usually manifests in ongoing support, regular one-on-one meetings, and clearly outlining what you do expect of them. However, his bread and butter is technical analysis, making him your go-to person for Google Analytics and Excel number...
Analytics: Ensuring that there is an analytics infrastructure to support reporting requirements. Site-wide SEO: Technical issues based on known best practices including duplicate content issues, indexing problems, URL structure or any other...
Think about the kind of content your audience would be interested in (e.g.tips, product demos, technical support, or how-to).goals: People are always looking to the future marketing trends. Well, let’s face it, it can be pretty exciting and exposes...
Analytics for existing competition: Your enterprise SEO strategies should support competitive intelligence. A true enterprise SEO strategy across sites, search and social needs executive buy in and support.
The technical support they can access while constructing the kit When I planted beets this summer, I followed the instructions on the seed packet and spaced them 6 inches apart, with 15 inches between rows.
Lack of support for Custom Page Titles Lack of support for rel=canonical tags There are nearly 100 other potential site-wide technical issues that could cause issues with search engines. I have been fortunate in my 14 year SEO career to work with a...
If you've got a successful article, create a video in YouTube to support that article and you'll get twice the SEO benefit. You need to do technical SEO, to make sure that your content is registered with Google Webmaster Tools, and fully crawlable...
You must convince them that you will solve those pain points (support, new products, and services). So much technical work goes into your online marketing that you may get lost in the minutiae. Stop dwelling on “audience targeting” and all of the...
Windows RT, along with other Windows 8 versions, will effectively have two distinct environments; one for Metro-style applications and a "classic" desktop, which is needed to support legacy applications on x86 systems.
The problems of global search engine optimization and social analytics are very similar (as if they were two sides of the same coin); knowing the intricacies of how to communicate with international audiences are part of mastering what and how to...
If you do support feature phones the problem becomes more complex. Mobile sites that don’t support feature phones should use a same URL strategy - i.e.one where the mobile content renders on the exact same URL as the desktop content, and smartphone...
