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  1. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides insight into the B2B purchasers’ decision making process. Goals associated to measuring the performance of well-optimized...

  2. Spies, Lies & Cold Hard Cash: Second Life Erupts In a War Over Privacy

    See, there's the me who goes to school meetings with my kids and that's a very well established identity. If it were a school exam, it would get a C- (hardly anything to write home about). It is sold for approximately $17, and is primarily marketed...

  3. Gods and Monsters: The Technology Gap and The Service Triangle in Second Life

    There's a school of thought that believes that people create gods in their own image. SL has a problem, because in reality it's comprised of not one, but two service triangles, and (in you really want to get technical, a linear spectrum as well.

  4. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    When I was in grad school, I had a professor who mentioned that peoples' information need often change over the course of a search session. And SEO (and by that I mean both technical SEO and marketing SEO) is still how you get your website to the...

  5. The Evolution of SEO

    As SEM matured, it headed off to high school, and we left the confines of our home pages to build links and connections with others. Back to high school again, the burgeoning social media scene gave everyone a voice.and they used it to gossip.

  6. Oil and Water? SEOs vs. Content Owners

    It's hard for them to break away from the old school journalism teachings of writing clever headlines. SEO is more than making technical and content changes to a Web site and helping to better its chances of drawing authority links.

  7. SES San Jose tip sheet for bloggers and journalists

    Day 4 - Thursday, August 21, 2008 am-10:00am Morning Keynote: Chip Heath, Author of “Made to Stick” and Professor of Organizational Behavior in the Graduate School of Business at Stanford University pm-3:45pm In House SEO: Lessons Learned Jessica...

  8. Conference speakers from brand name companies at SES San Jose

    Chip Heath, Professor of Organizational Behavior in the Graduate School of Business at Stanford University and author of "Made to Stick" When I looked at the agenda in my post, “Optimizing your schedule for Search Engine Strategies San Jose,” I was...

  9. Some New SEO Services Not So "Special"

    They've seen it before: the top team delivers the pitch, but what they wind up with is an account manager who is either fresh out of school or has little to no search experience. Search engines, especially Google, have a technical ability to...