In testing it proved conclusive that using peer-to-peer language definitely converted better. Imitate: Strangely (and this is more important when meeting influencers face-to-face) subtle mimicking of the other persons general body language will...
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain – WiredWhat he's working on at Google: "…[Developing] natural language understanding. Microsoft’s Bing stops working for some users, spits out useless error message (Update: Fixed) – The...
Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Google search has technical issues listing iTunes app pages – CNET App rankings suffered as Google had some technical issues fetching iTunes pages.
Speak Their Language A technical discussion creates a technical barrier. Besmertnik explained, “most technical SEO professionals fail to communicate effectively with CEOs. People spend more time on the Internet than watching TV.
DF: First off, make sure you have the lang tags (meta language tags) installed to tell us what language/region on the content on the page is targeting. DF: Beyond all the technical back-end work we engage in, it's relatively simple.
There could be significantly less competition using a secondary language or you may be able to more accurately target your customers by leveraging their most spoken tongue, and thereby lower your SEO costs.
Including heavy sales language makes it harder for a reporter to strip away the promotions and get to the core – if there is a core at all. Avoid technical jargon, hype, and a sales call to action. The strategy of spamming wire services with sales...
Translating is simply providing a close equivalent of one language to another. Do you just translate the word “SEO specialists” into the language of your choice “Suchmaschinenoptimierung Spezialist” and cross your fingers?
The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...
But you need to know enough about the other facets of SEO to speak the language to your employers and clients. Many of us come from a technical background and are still developing creative or sales skills.
The goal here is to, in the simplest language, walk you through how to set up, manage, and analyze an experiment. Create your hypothesis, or in plain language, decide what your goal is. Lastly, you can set your confidence interval, which is the...
If you had been learning English as a second language, this would have been a very helpful exercise in helping you understand what the sentence was trying to say. Given the technical level of the audience, his presentation was, for the most part...
Keyword research is really user research that details how your customers are using language to describe your products, services, and content. Make sure you use the language that they are accustomed to.
In this example, the naming convention is Continent -> Country -> Language -> Brand/Generic -> Search/Display. Google Analytics users can create advanced segments to slice and dice PPC data like never before, without requiring any technical...
Every profession or academic discipline has its own language of specific or technical terms that convey a deeper or more precise meaning to the initiated; and herein is the problem, in that to the uninitiated to avoid technical language may come...
Calais offers a free web service called OpenCalais, which uses natural language processing (NLP) to analyze a document and automatically find entities within it. The second phase: The platform shift begins to diffuse throughout the market and early...
If each team member strives to keep written and verbal communication simple, we can start to stitch together small patches of SEO success within a large, multifaceted organization because we're all speaking the same language.
By using language that resonates with your target audience, you will simultaneously stop wasting money on clicks from people who won’t convert, while increasing the ad’s relevance in the eyes of your true target audience.
The problems of global search engine optimization and social analytics are very similar (as if they were two sides of the same coin); knowing the intricacies of how to communicate with international audiences are part of mastering what and how to...
Remember though that people don’t search for things using corporate technical language. Regardless of what language your website is written in, keywords are the answer to getting it ranked highly on search engines.
