However it is also important to ensure you understand factors such as how design impacts SEO, the link between usability and SEO, how readability impacts SEO and the differences between content and information and technical architecture.
Segment Contributed by: Thom Craver is a technical SEO and web analytics consultant, speaker and blogger. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics along with instructions on how to use it – in the comments to help...
Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Microsoft’s Bing stops working for some users, spits out useless error message...
Content governance defines the players, process, and technical requirements necessary to produce and implement content. The following steps should help get you through it. Once you've determined what content will be created on the new website you...
Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well in the search. OK, maybe not that technical.
And when they do, they need competent technical SEO counsel to make sure things stay on track. Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches.
Google search has technical issues listing iTunes app pages – CNET App rankings suffered as Google had some technical issues fetching iTunes pages. Key findings and insights from the 15miles/Neustar-Localeze Local Search Study to help customers...
Many users don't remember the exact touch points that lead them to a sale, nor have the capacity to communicate them given the technical limitations of a dropdown selection or radio button form. to help aggregate lead source data.
SEO is no longer purely a technical issue. Within organizations SEO marketers have grappled for years with content and technical departments over implementation of SEO changes, templates, H2 tags, timings and site "release dates.
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.
A technical discussion creates a technical barrier. Besmertnik explained, “most technical SEO professionals fail to communicate effectively with CEOs. Seek someone that person trusts to help you win them over.
AB: How can marketers best utilize Bing to leverage social media to help influence search rankings? We discussed the overlap between social and search, and why social drives important signals that help determine rankings – with the key focus on...
Quick to Market: We decided to use a 3rd party platform so we did not have to worry about website configurations, application development, or any of the other technical distractions that come with building a new content-driven website.
I need a resource in each country in order to get my optimizations and technical fixes implemented. I can do some in-country training, perhaps some global seminars and everyone will be ready to help the SEO program succeed.
If you and your staff don’t frequently reference your website to help customers, it’s a sign that something isn’t right. Ask them if there is anything else the website could do to help them. You should know the purpose of your web page, and your...
Seeing hundreds of irrelevant keywords in a list will help you to notice what should be eliminated. How to avoid conversion and tracking mistakes: Technical issues such as wrong or missing conversion tracking and URL tagging can derail even the...
I would feel 100 percent comfortable if you directed any further questions regarding the technical process to my developer and SEO guy. If you can add any more website pitfalls to avoid or helpful hints to business owners searching for a dev and...
After you have selected your WordPress theme, you will want to analyze the theme's code for technical optimization errors. You can help the crawlers learn about all of the pages on your site by telling them where your Sitemap is located.
If you’ve built relationships with reporters who are open to this type of release, then a more modern and feature-style release could help propel you to the next level. Avoid technical jargon, hype, and a sales call to action.
However, his bread and butter is technical analysis, making him your go-to person for Google Analytics and Excel number crunching. Help create consistent boundaries for job functions. One of the easiest factors to influence is to make sure...
