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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. Optimization is no longer purely a technical issue. I managed to catch up with Stark at the Adobe Marketing Summits in...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    If you're a director of online marketing, it's likely you don't have the time to do this. One emerging element of technical SEO is the creation of open data sets or APIs. Modern content management systems do a pretty good job in this area, and if...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing at the digital agency 352. However, I believe we'll start to see that gap close over the next 3-5 years as the...

  5. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    In 2012, Joseph Abboud was named Chief Creative Director. Let's go through a few scenarios of what could happen on the technical side and the implications of those situations. SEO professionals worry about what will happen if they implement...

  6. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Speak to other channel managers or the director of marketing to get to the root of the issue and jointly seek a solution. Check for any technical errors. You’re frustrated. Management is worried. Nothing seems to be working and you’re possibly...