Content governance defines the players, process, and technical requirements necessary to produce and implement content. If any of your URLs are going to change with your new site launch you must have a proper 301 redirect strategy in place before...
And when they do, they need competent technical SEO counsel to make sure things stay on track. Even in this age of quality content management systems, the need for technical SEO remains. Rather than jettisoning their core competencies, SEOs should...
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.
A technical discussion creates a technical barrier. Besmertnik explained, “most technical SEO professionals fail to communicate effectively with CEOs. Neutralize Naysayers: People don't like change. What customers put in the search bar is the...
Don’t add clicks to get to them or change them without careful consideration or testing. If you are planning a drastic design change, it may likely over power the subtle type of A/B tests we’d like to do now.
When Google makes a change like this, the impact is felt far downstream. For marketers looking to bust out of individual channel silos and reap the advantages of integrated marketing, this makes it even more critical to plan ahead for growth and...
Check for any technical errors. Not change bids too frequently. You’re frustrated. Management is worried. Nothing seems to be working and you’re possibly considering making sacrifices to the Google gods in hope of salvation.
Irregular performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or even natural disasters. When our traffic and conversion rates started to decline we knew it wasn’t a result of a change we made in...
Regardless of your type of business, practices, and online discipline the convergence of so many forms of marketing, technical change, increased local and mobile adoption and fusion of big data has had an impact on everyone in the industry.
2012 has been a year of rapid change. Keeping up with change and innovation is a time and resource heavy tasks. Under such circumstances, it helps to have an executive champion ready to solve any technical, financial and people issues while...
There are many technical nuances to setting up and tracking these new ads. This is a dramatic change to the search results, how Google monetizes and paid search in general. This change is particularly relevant for brick-and-mortar retailers with a...
The techniques described herein are also generally applicable in situations where users, particularly non-technical business users, are configuring settings or parameters for constrained problem spaces.
But the majority usually come from unattended technical components. Great SEO is as much about great technical awesomeness, onsite fortitude, and understanding how easy not having a knowledgeable watchman can destroy your site is as it always was.
Once the copy has been made – in most cases this involves create a new page in your content management system (CMS) and copying and pasting all of the source code from the original page – simply make the change that you would like to test and save...
The Department is aware of the concerns raised by rights holders that this has not had the impact that they hoped, and, together with industry, we now need to review the effect of the technical change made by Google and consider our options," said...
There are nearly 100 other potential site-wide technical issues that could cause issues with search engines. Having this visibility allows you to measure change to performance based on spend or based on a set of activities which in turn will allow...
Every profession or academic discipline has its own language of specific or technical terms that convey a deeper or more precise meaning to the initiated; and herein is the problem, in that to the uninitiated to avoid technical language may come...
The change heralds three important new features for content publishers who want to build an online community. The first change is called Registration-as-a-Service (RaaS) which allows anyone to create registration pages within minutes.
During an event that launched Econsultancy's first Content Marketing Survey of 1,300 industry agencies, brands and publishers, one guest speaker stated that "SEO departments should be renamed content marketing departments" and that "it's not a...
I knew that the person to replace me had to masterfully balance search, understanding the user, and teaching internal stakeholders how to do the same in their content, linking, and technical implementation.
