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Technical Change

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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change in traffic level per url (from Google organic). You don’t want to find a bunch of low-quality landing pages, blank pages, thin content, heavy ad...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It’s more about engagement than some technical problem (although I have seen technical problems impact content quality). And depending on your technical setup, fixing half the problem might not lead to recovery.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    One emerging element of technical SEO is the creation of open data sets or APIs. Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make...