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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. Segment Contributed by: Thom Craver is a technical SEO and web analytics consultant, speaker and blogger.

  2. Rise of the New School SEO Professional

    And when they do, they need competent technical SEO counsel to make sure things stay on track. Even in this age of quality content management systems, the need for technical SEO remains. Rather than jettisoning their core competencies, SEOs should...

  3. SEO Diagnostics: Urgent & Preventive Care

    You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.

  4. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    When Google makes a change like this, the impact is felt far downstream. For marketers looking to bust out of individual channel silos and reap the advantages of integrated marketing, this makes it even more critical to plan ahead for growth and...

  5. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Irregular performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or even natural disasters. When our traffic and conversion rates started to decline we knew it wasn’t a result of a change we made in...

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    The techniques described herein are also generally applicable in situations where users, particularly non-technical business users, are configuring settings or parameters for constrained problem spaces.

  7. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    But the majority usually come from unattended technical components. Great SEO is as much about great technical awesomeness, onsite fortitude, and understanding how easy not having a knowledgeable watchman can destroy your site is as it always was.

  8. Google Accused of Being Too Slow to Derank Pirate Websites

    The Department is aware of the concerns raised by rights holders that this has not had the impact that they hoped, and, together with industry, we now need to review the effect of the technical change made by Google and consider our options," said...

  9. 10 Lessons About Enterprise SEO

    There are nearly 100 other potential site-wide technical issues that could cause issues with search engines. Having this visibility allows you to measure change to performance based on spend or based on a set of activities which in turn will allow...