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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: Tactics aside, it's still all about understanding the technical issues that engines have problems with and...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    A rounded analysis can help you identify a range of problems from a "content quality" standpoint. Then you can be off and running with your own analysis. There are times I check URLs in the report and find problems immediately, while other times it...

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Learn your way around Google Webmaster Tools, Google Analytics, and link analysis tools like Majestic SEO and Open Site Explorer. They had seen improvements from technical fixes and content work, and finally started to address Penguin over the past...

  5. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. Take a look at your existing audience and do a quick analysis.

  6. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Sometimes my analysis reveals a number of exact match anchor text links from certain pages or sections on the site that aren't readily visible on the page. Audits via manual analysis and crawling should be conducted at regular intervals.

  7. 10 Google Analytics Custom Events That Track the Untrackable

    Hopefully it's clear that custom events require equal parts strategy and technical know-how long before any opportunities for analysis present themselves. The use of custom events to record which variation of content your visitors receive is handy...