Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. Content governance defines the players, process, and technical...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. And when they do, they need competent technical SEO counsel to make sure things stay on track.
Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24 hours; Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the...
Mike Blumenthal provides a full visual guide and analysis. Google search has technical issues listing iTunes app pages – CNET App rankings suffered as Google had some technical issues fetching iTunes pages.
Various helpful SEO tools can be incredibly helpful in assisting your analysis, but nothing trumps human SEO intelligence. They are meant to be a starting point for your analysis, and not the end-all.
Based on an analysis with different unique postings, “URLs with a +1 are being indexed instantly and rank for the title as well as some longtail queries. Critchlow followed with an analysis of some of the meaningless SEO metrics being demanded by...
However, his bread and butter is technical analysis, making him your go-to person for Google Analytics and Excel number crunching. This management and employment philosophy has been around since the early 1990s, but it has recently become a really...
Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. A great watch for both beginners and intermediates, the video...
While a "perfect" reporting infrastructure and attribution model might be out of reach for all but the most well-funded marketing department, these initiatives, coupled with research from companies like Google and analysis of brands’ own data, can...
Include in your cost-benefit analysis whether your competitors have the capacity to surpass you with online interaction, because that's a huge piece of the puzzle. Most businesses can create a valuable Facebook network, while Google+ is good in a...
Content gap analysis. Technical diagnostic to ensure problems with indexation: Site-wide SEO: Technical issues based on known best practices including duplicate content issues, indexing problems, URL structure or any other technical problem that...
In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost analysis spreadsheets paid search and advertising folks...
Link Analysis and Link Building Analysis and Opportunity After you run forecasts, run analysis on what’s working across channels, it's important to see if you actually got the ROI you should. Under such circumstances, it helps to have an executive...
And if you want to take the analysis to the next level, you can copy the list of URLs per page and use Xenu or Screaming Frog to crawl them. Technical SEO audits are one of the most powerful deliverables in all of SEO.
Again, this is just a small sample of opportunity across three sectors and extrapolating this analysis to include entire sectors would definitely surface billions of dollars of lost opportunity. But, as with most things in life, the analysis could...
Specifically, the dashboard provides users with a site-level analysis, shown here: The second phase: The platform shift begins to diffuse throughout the market and early experimentation shifts to productization, allowing less-technical users to...
Here you can ask for analysis of an individual page to see what work would need to be done for the page to comply with SEO best practices. This option is more technical than the previous 2, but if you only have access to your hosting solution, and...
In many respects conversion rate optimization requires as much specialist skill as technical search engine optimization (SEO); with an acute understanding of buying psychology and data analysis at its core.
As companies have designed browsers and plugins to be more secure over time, malware purveyors have also employed social engineering, where the malware author tries to deceive the user into installing malicious software without the need for any...
