Finally, execute a link building program that concentrates on the acquisition of relevant and editorially approved links. After emerging from a penalty, one must focus on the acquisition of highly relevant, editorially given, links.
The continuous phase, in which we concentrate on program growth, primarily through new content production, link acquisition and social media marketing. Link acquisition campaigns via content marketing:
Conversion rate of email acquisition at the page level and by keyword strategies While email subscription will probably not lead to an immediately qualified sales prospect, setting goals in coordination with email acquisition sets the stage for...
Marketing communications and social media for link acquisition and traffic building. If your organization is struggling with the development of a formal SEO program, this article provides eight questions B2B marketers must answer when considering...
This is wasting money because you're using this copy as a way to drive customer acquisition. Integrating your reporting allows you to evaluate the performance of your overall search program by grouping paid and organic performance.
This is wasting money because you're using this copy as a way to drive customer acquisition. Integrating your reporting allows you to evaluate the performance of your overall search program by grouping paid and organic performance.
The Politics & Policy Of The Google-DoubleClick Acquisition, Search Engine Land Senators are urging the Federal Trade Commission (FTC) to look with a critical eye on Google's planned acquisition of DoubleClick.
AOL Adds Quigo to Platform AAOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. Microsoft's Garry Wiseman Interviewed on Shopping SearchGarry is the group program manager for the commerce search...
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
Mark Jackson examines the impact Google's acquisition of Feedburner could have on search marketers. NY Times Goes Deep on GoogleAn article in Sunday's New York Times goes in-depth with Google's Amit Singhal, one of the Google engineers on the...
Google Video Searches Integrate YouTube ContentSince closing its acquisition of YouTube in November, Google has not done much to integrate or lay out its plan to differentiate Google Video and YouTube.
Prior to testing demographic targeting in adCenter, AGI's campaigns in adCenter delivered similar conversion rates and average cost-per-acquisition (CPA) as Google and Yahoo. The Content Ads program has been in beta with several advertisers since...
Recap: VeriSign Acquires Moreover - Talk today about the VeriSign acquisition of news aggregator of Moreover. Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Google and Sun in Collaborative...
IAC/InterActiveCorp Completes Acquisition of Ask Jeeves - According to a news release and a brief item in the Los Angeles Times (reg.required), IAC/InterActiveCorp has completed its acquisition of Ask Jeeves.
Want to discuss the acquisition? The Association of American University Presses has concerns that Google Print's digital library program may be equal to widescale copyright infringement. If so, would search quality slip again as last time?
Want to discuss the acquisition? Some Publishers Not Happy With Google's Library Digitization Program May. The Association of University Publishers (about 125 scholarly publishers) have sent a letter to Google saying that the Google Library...
The case pits the search leader against Skyline Software Systems Inc, a Massachusettes company that provides digital earth/3-D software that sounds very similar to what Google's latest acquisition, Keyhole, offers.
The acquisition follows Yahoo's July purchase of Oddpost, a provider of web based email. The press release announcing the acquisition says that Bloomba is no longer available, and Yahoo has no plans to make the product available.
These are mixture of pages found by Yahoo's crawling of the web and content obtained through Yahoo's content acquisition program, some of which involves paid inclusion. Up to three advertisers in this program can appear in the more prominent inline...
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...
