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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. The lessons are in no particular order, but include challenges from starting, running, growing, and automating processes to adding...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It is about getting across the important, relevant, needed information about your products and/or services. It does so not only in your ability to describe your products and services, but in the calls to action and other conversion areas on your site.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  4. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. Click to call should be an integral part of any e...