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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    But the Fabletics social team can use a workout on negative customer responses to avoid negative search results. Search results beware and be aware, customer service is part two of the social media revolution.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the...

  4. Last-Minute SEO - Here Come the Holidays!

    Organic Search Aggressive visibility methods, which would need to be implemented, are very likely to draw your site unwanted search engine attention and you could spend your last quarter cleaning up from a penalty instead of achieving site goals.

  5. The NSA Has a Hush-Hush Google-Like Search Engine

    The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence outfits. It says that the search engine is shared with a number of other U.S.organizations and institutions.

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    These four areas of focus are known as "editorial pillars" and form the basis of every content ideation process for the team. This kind of detail makes it much easier for the editorial team to structure idea creation and, ultimately, form each...

  7. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    However, he was replaced by a well-known advocate in the search industry, Bill Hunt of Back Azimuth Consulting. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling...

  8. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. The new board Microsoft developed, dubbed "Catapult," contains a specialized reprogrammable chip aimed at solving the...