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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that of bots and other spiders. Toward the bottom of the options, just before Site Search Settings, you'll find a...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    It was crazy and intense, and for those in the search world, there were many missed opportunities. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Google's search quality team hires human raters (dubbed "search quality evaluators") who help Google rate sites for quality. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Any difference in rank is likely due the local search results...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Don't lose sight of the fact that there is indirect Google search love for the engagement you get on Google+. But what if your brand is new to the Google+ game or you're team has been investing most of their energy and resources into other networks...