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  1. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your search results, these are...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. In addition, the company found a 4 percent increase in total mobile...