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Team Up Marketing Project Management

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  2. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  3. Using the DMAIC Process for SEO Projects

    This is where you explain the importance of the project to your client or management. Again, you should talk about the COPQ metric and how the problem is affecting the company negatively with a realistic cost that management will take into...

  4. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  5. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Better project management One of the biggest reasons a project fails is cross-functional teams are siloed, so start talking to the social team. It will allow you time to focus on what you are best at, contributing to a project in the most effective...

  6. Is Agile Marketing the Future of Search in 2013?

    There's a huge amount you can learn about marketing by reading about agile project management techniques and processes. For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you...

  7. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Typically, among other things, agencies are very adept at project management and obviously should have experience with working with truly local partners or resources in supporting integrated marketing.